Crunchyroll has announced that it is partnering with LeftField Media to launch a new anime convention titled Crunchyroll Expo (CRX) this year. The convention is scheduled for August 25-27, 2017 in Santa Clara, California at the Santa Clara Convention Center.
In addition to Crunchyroll, the event will feature other partners and publishers from the anime industry, although Crunchyroll has not yet announced specific companies. LeftField Media’s team working on Crunchyroll Expo includes Peter Tatara, formerly of the New York Anime Festival and show manager of Anime NYC.
Crunchyroll Director of Events Adam Sheehan commented that the convention’s goal is to follow a different model from other anime conventions. He cited conventions and trade shows such as BlizzCon, PAX, SXSW, and E3. Sheehan said regarding the event, “you’re going to see some things that have not been done before at anime cons, some things that have been done but we’re going to do it differently, and some of the fan favorites that people continue to enjoy [will be] brought back either in different ways, or more broadly and more extensively for the fans.”
The event’s official website states that the convention will feature “exhibits, screenings, panels, and guest appearances by some of the biggest personalities in Japan and the US,” and that the convention will celebrate “anime, manga, games, guests, cosplay,” and more. The event’s press release also states that the convention will have “special events, premieres, and interactive features focused around anime pop culture, the latest content coming out of Japan, and ways for fans to connect with each other to share their passion for anime.”